Havas Play: 12 Essential Insights to Prepare for LA Olympics 2028

Havas Play launches its newest thought leadership on the Olympics 2028. With record-breaking viewership and grand displays of global unity, the stage is set for a myriad of brand opportunities

Reflecting on the success of the 2024 Olympics, our Havas Play teams have identified 12 key takeaways to help brands gear up for the 2028 event.Take a look at our key insights into activating at the largest display of sports and community.