As the industry gathers at the Cannes Lions Festival to celebrate the power of creativity, Havas Media Network is highlighting how we’re combining human inspiration with data and technology to drive meaningful outcomes.

In this video, our leaders, clients and partners share how we are navigating one of the most transformative moments our industry has ever faced. From the explosive growth of AI to new agentic tools, the pace of change is faster than ever — but so is the opportunity to connect technology, culture and human insight in more meaningful ways.

For us, technology is a catalyst, not a replacement for big thinking. By embedding AI deeper into our Converged systems, we’re empowering our teams and partners to move with speed and precision — but always with the understanding that advertising only works when it truly means something to people.

This balance of data, insight and creativity is what drives our teams to lead from the front — delivering campaigns, partnerships and ideas that respond to culture, spark emotion and deliver real outcomes for clients.

At Cannes Lions this year, we’re celebrating our belief that creativity remains the heartbeat of meaningful media — and we’re showing how our agile, purpose-driven approach is helping brands stay ahead in an age where change is the only constant.