In conversation with with Dan Hagen

In this edition, Dan Hagen, Global Chief Data and Technology Officer at Havas, outlines the agency’s Black Book approach to data and technology, placing client needs, transparency, and flexibility at the centre of every solution. Dan explains how Havas partners with clients to support and enhance their own technology ecosystems, contrasts the Black book model with traditional “black box” approaches, and shares how this philosophy informs Havas’ strategy for AI adoption.