To bring this concept to life, JBL tapped into a diverse crew of eardividuals, spotlighting talent from a breadth creative fields. From DJs, to manicurists, to painters, each collaborator brought their unique flavor of eccentricity to the campaign, representing the diversity and passion that comes with owning a pair of JBL earbuds.
The campaign featured the “zaggy” young musical duo Flyana Boss. In a short-form video, they announced their “mission of eardividuality for all” as they claimed Earth in the name of the JBLiens. This creative piece debuted a new, unreleased track, “UFHO,” which perfectly aligned with the campaign’s extraterrestrial theme.
Because no alien invasion is complete without news coverage, JBL brought in Nick Kosir, better known as “The Dancing Weatherman,” to provide a humorous special report on the JBLien invasion that included spoofed alien landings and footage of the JBLiens on the streets. Known for his energetic and fun-loving approach to broadcasting, Kosir fully embraced the eardividuality ethos.