Havas Media Network Announced as Media Agency of Record for Famous Footwear
Havas Media Network (HMN) has announced that Famous Footwear, part of the Caleres market-leading portfolio of global footwear brands, has chosen the agency as its media agency of record for the United States after a five-month competitive agency review.
“Famous Footwear is a brand on the move and we sought to find a partner with a broad range of skills to best complement our internal talent and capabilities and based on their experience in developing full-funnel marketing strategies that attract new customers and drive brand resonance and growth,” said Holly Campbell, Senior Vice President Marketing and Creative at Famous Footwear.
As Famous Footwear’s agency of record in the United States, Havas Media will be responsible for the media planning and buying across offline and select online platforms and channels for the company. With 860 stores nationally, Famous Footwear will work with Havas Media to expand its footprint and cultural impact with consumers nationally.
“We’re thrilled to be working with Famous Footwear to create meaningful media experiences,” said Greg James, CEO of Havas Media Network North America. “We’re incredibly proud of our extensive category experience, record breaking performance deliveries, and consumer sciences expertise and are eager to activate excellence for Famous Footwear balancing performance and brand marketing.”
Globally, Havas Media Network has a notable track record and long history of working with clients in the retail footwear industry. Through Havas Media’s CSA service in North America, the agency has shown significant results driving performance not only for online activations and sales, but in-store as well.
Havas Media’s industry-leading Mx Process works to identify, articulate, and activate distinctive consumer preferences into meaningful media experiences for clients – with performance data at the center and humans at the helm to accelerate success. Meaningful Media lies at the convergence of Connection, Context, and Content to effectively cut through the noise and engage with consumers – connecting with desired audiences in specific contexts where messages can be most effectively delivered, all powered by Havas Media’s proprietary data & tech platform Converged and the advertising world’s largest attention data set.
Havas Media Network North America and Famous Footwear first media experience will debut in May.