Havas Media Network Announces Louise Simkin as President, Leading Canada

Havas Media Network today announced the appointment of Louise Simkin as its new Canadian President for the agency to continue its transformative investment in client-centric leadership and development across the Canadian marketplace. Simkin will report to North America CEO Greg James and will split time between Vancouver and Toronto.

Simkin most recently served as Partner and Chief Strategy Officer for Noise Digital, the award-winning performance marketing, technology and analytics agency which was acquired by Havas Media Network in spring of 2023. In her role at Noise Digital, Simkin led the data consulting, strategy, and media planning practices, as well as steered the agency’s business development.

“We’re thrilled to have Louise take on the role of our Canadian President, leading the area for our agency and continuing the exciting momentum seen across our Canadian market,” said Greg James, CEO of Havas Media Network North America. “Throughout her career and at Noise Digital, Louise has delivered incredible value to clients across the world. Her expansive expertise and unique experience will bring meaningful growth and innovation for our clients and their customers.”

With 18+ years of marketing experience, Simkin brings a diverse skill set in marketing data, CRM, predictive analytics and communications planning. She has led data strategies for brands such as Air New Zealand, Westpac, Whirlpool, Destination British Columbia, the Jim Pattison Group, and Vodafone.

“Havas Media has already seen exceptional growth in the Canadian market, and I’m thrilled to embark on this new journey with them and continue that momentum,” said Simkin. “With further integration of Noise’s talents in technology and advanced analytics coupled with Havas Media’s expertise in creating meaningful media experiences, I’m confident we’ll drive continued strong growth for the agency and impactful results for our clients in Canada.”

Noise Digital has been instrumental in the continued growth and momentum seen across Canada for Havas Media Network, adding new clients to the portfolio including Destination Vancouver, Vancity, and The Princess Margaret Cancer Foundation, the largest and leading cancer charity in Canada. For the first time in history, Havas Media Canada is ranked among the top 5 agencies in Canada by furthering its ongoing commitment to cultivating meaningful media experiences for clients and marking an unprecedented three consecutive years of growth.

Most recently, Noise Digital collaborated with Google Cloud and Destination Canada to launch a landmark, groundbreaking national platform for tourism data, advanced analytics, and thought leadership with the Canadian Tourism Data Collective. A joint venture between Destination Canada, Statistics Canada and Innovation, Science and Economic Development Canada, the Data Collective is engineered to redefine the operation of the tourism sector by focusing on centralized data assets, unifying data intelligence, monitoring data quality and operational efficiencies.