Frequently Asked Questions

What is Havas Media Network? 

Havas Media Network is a global media network with more than 10,000 media specialists across 140+ countries. Our mission is to Create Desire, Convert Demand, and Drive Transformation for our clients. We are part of Havas, one of the world’s largest communications groups with nearly 23,000 people working across media, creative, production, and technology. 

What does “Growth, Powered by Desire” mean? 

“Growth, Powered by Desire” is Havas’s strategic vision. Desire is what turns awareness into preference and preference into commitment. Desirable brands convert faster, build stronger loyalty, and create more value over time. Without desire, performance hits a ceiling. With it, growth compounds. 

What is Havas Media Network’s mission? 

Havas is positioned around Growth Powered by Desire, the belief that sustainable brand growth starts with creating genuine consumer desire. Havas Media Network’s mission is to bring this to life through media: Create Desire, Convert Demand & Drive Transformation, delivering growth for today and tomorrow. We connect brands with valuable audiences in the right cultural context to spark desire, make it easier for customers to buy wherever they prefer to convert that desire into demand, and build future-ready operating models that flex to changing business needs to drive ongoing transformation.

How does Havas Media Network define desire in marketing? 

Desire grows brands through three interconnected forces: Attraction (brand appeal that earns attention), Affinity (cultural relevance connecting with people’s passions), and Attachment (being an active purchase choice and part of routines over time). These forces move brands from short-term attention to long-term value. 

What makes Havas Media Network different from other media agencies? 

Four distinctive capabilities set us apart:

1.  We understand people’s real motivations and behaviors, not just IDs at scale;
2. We build for clients, not for ourselves; our black book, not black box approach means we create transparent, tailored solutions for clients, rather than opaque proprietary systems;
3. We are intentional about integration, no silos, just converged expertise;
4. We put human ingenuity at the heart of technology change.

What is Havas Media Network’s approach to data and technology? 

We believe in a “Black Book, not Black Box” approach. We provide flexible, open-source solutions that support clients’ own infrastructures. Our technology is interoperable by default and flexible by necessity, orchestrating the right data rather than forcing a default solution. Clients retain ownership and control. 

How large is Havas Media Network globally? 

Havas Media Network has more than 10,000 media specialists across +140 countries, with +73 Villages that bring together talented people across all disciplines to work side-by-side serving clients. We operate in more than 100 markets worldwide. 

What is Havas Media Network’s track record? 

Our momentum speaks for itself, both in independent rankings and tangible investment in our future: 

Industry Recognition: 

• Ranked #3 globally in growth rate (2022–2025) in RECMA’s Activity Volume Report 

• #1 in North America in RECMA’s Activity Volume Report 

• #1 in Top 5 Europe and LATAM in RECMA’s Qualitative Evaluation 

Growth & Investment: 

• 19 strategic agency acquisitions (2023–2026) expanding our capabilities and geographic footprint 

• 100+ new business wins in 2025 demonstrating strong client confidence 

• €600M invested (2014–2024) in new data, tech, and AI capabilities, tools, international networks, and strategic partnerships 

• €400M committed (2024–2027) specifically focused on data, technology, and AI integration across our global network 

Who are Havas Media Network’s clients? 

Our clients include Auchan, BBC, Canal+, Carglass, Crédit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet’s, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Shell, Telefonica, and YUM Brands, among many others.