Innocean Renews Global Media Mandate With Havas

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Seoul and Frankfurt — INNOCEAN has agreed to renew its global media partnership with Havas Media Group beyond 2022. Global marketing & communications company INNOCEAN kicked off an internal review earlier this year and led the entire process on behalf of all relevant stakeholders from Hyundai Motor Group brands across their key regions.

  • The mandate comprises the Hyundai Motor Group brands Hyundai, Kia and Genesis
  • The global scope includes Europe, Middle East, Asia Pacific, and Latin America, managed through INNOCEAN’s international team in Seoul, its European team in Frankfurt, its Middle East team in Dubai, and its Asia Pacific teams in New Delhi and Jakarta
  • INNOCEAN and Havas Media Group have a long history of partnership on behalf of the Hyundai Motor Group and are excited to continue this long-term relationship

In 2019, INNOCEAN ran a structured competitive pitch process and decided to again work with Havas Media Group as the media agency for Hyundai, Kia and Genesis. Over time, the partnership has led to a larger scope of work in various service areas. Whereas the relationship is now reviewed more frequently, INNOCEAN is once again selecting Havas Media Group – the incumbent agency –for a longer period of time. Both parties are excited to continue their successful partnership into upcoming years.

William Lee, Global CEO at INNOCEAN said:

“We are satisfied to continue our partnership with Havas Media Group for the coming years. We made significant progress in the last few years to support our Hyundai Motor Group clients on digital transformation and excellence.”

Peter Mears, Global CEO at Havas Media Group said:

“We are thrilled to extend our relationship with INNOCEAN following a thorough and rigorous review process. The Hyundai Motor Group brands are leaders in new mobility solutions, and we look forward to reinvigorated collaboration as we help them navigate today’s everchanging media ecosystem.”


INNOCEAN is a global marketing and communications company headquartered in Seoul, Korea with operations in over 33 markets located in the Americas, Europe, Asia and the Middle East, and more than 3,300 creative individuals around the world. Launched in May 2005, INNOCEAN leads marketing and communications strategies and implementation for a wide array of global and local brands. With its extensive experience working with numerous large-scale global tentpole events in sports, auto, expos and others, as well as its growing investment in and commitment to digital, big data, platform and mobility services, INNOCEAN is valued by clients for its ability to provide sophisticated and comprehensive marketing solutions.


Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to specialists across 150 countries worldwide, with 68 Villages. Clients include Unilever, Sanofi, JDE, Innocean, Puma, TripAdvisor, Michelin, Telefónica, Swarovski, Reckitt Benckiser, among many others. For more information, visit the Website or follow Havas Media Group on Twitter @HavasMediaGroup, LinkedIn @Havas Media Group, Facebook @HavasMediaGroup or Instagram @havas_media_group. 



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