In July 2025, England won the UEFA Women’s Euro, successfully defending their title in a dramatic final against Spain.
With over 500 million global viewers, sold-out stadiums, and booming sponsorship and broadcast revenues, the UEFA Women’s EURO 2025 confirmed that women’s football is not a “rising property”— it’s a new cultural powerhouse.
To go beyond the buzz, brands need to act tactically and strategically, developing a presence that is purposeful and continues to make an impact after the final whistle blows.
In this playbook, Havas Play examines the keys to becoming a meaningful part of the women’s football revolution and explores brands that are making an impact in one of the most exciting opportunities in sports today.
Download our playbook here
