Attention drives brand outcomes — and the evidence is clear.
At Havas Media Network, we’ve long been studying the link between attention and brand performance. Last year, in collaboration with Lumen and Brand Metrics, we launched a landmark study exploring the topic, “What 9,000 Brand Lift Studies Teach Us About Attention and Memory.”
Over the past six months, there’s been a flurry of research interrogating this connection, and there’s now more academic rigor behind the value of attention than ever before.
