Building the Social Commerce Bridge: Engaging Audiences for Better Conversion

With over 5 billion of the world’s population on some form of social media, this communications channel has become integral for brands as they increasingly realize the importance of a social-first business strategy. Reaching and engaging the correct audience in a personalized way is key to conversion.At Havas Market, we like to think of social commerce as a ‘bridge’ that connects an engaged audience to the products or services that are most relevant to their unique interests.

Exploring this topic, Havas Market has compiled insights and perspectives for building the ‘social commerce bridge.’