Emirates has appointed Havas Media Network as its global media agency.
The appointment follows a three-way competitive pitch against incumbent IPG Mediabrands and WPP Media.
Initially, the airline invited all six major networks, including Publicis Media, Omnicom Media Group and Dentsu Media, to take part. But the six were whittled down to three earlier this year.
Emirates has a prior relationship with Havas, which ran the account from 2013 to 2020 before IPG picked it up.
In 2024, the account was estimated to be worth $117.2m (£87.3m) in global billings, which is set to increase to $126.1m (£94m) in 2025, a 7.6% increase.
