Gamers Unite to Save Lives in Ukraine

WHY THIS PROJECT?

Since its creation, Fortnite has generated billions of dollars with the sale of skins but also thanks to independent creators who dedicate their careers to develop maps and entertain gamers. At the same time, many young people aspire to contribute to good causes but may not always know how to help. It was finally time to hack this map designing feature for Ukraine, which will allow players to decide where their money will be spent.#TheDonationMap initiative allows each player to transform their virtual presence into tangible impact by collecting funds through a specially designed Fortnite map, featuring a meticulous representation of Kyiv’s Independence Square.The funds collected through player connections will be used to rebuild Prybuzka ambulatory clinic in Mykolaiv Oblast, Ukraine. Thus, the initiative by Havas Play and UNITED24 aimed to address urgent medical needs arising from the ongoing full-scale war. After two years of full-scale war, we are increasingly turning to creative ideas and unconventional communications to remind the world that Ukraine needs support. We believe that integration into one of the most popular games in the world will help us draw attention to Ukraine and rebuild a medical ambulatory clinic in Mykolaiv Oblast. Russia has damaged more than 1500 hospitals and destroyed 195 of them. With the rebuilt clinic, people will be able to return to the village, which means that life itself will return to it. You must admit, it’s a good motivation to leave your avatar to spend the night in Fortnite. Yaroslava Gres, UNITED24 platform Coordinator.Gamers from all over the world are invited to visit – and stay at – this symbolic map.

Although they can’t interact with other players, the sense of unity will come from sharing the map and the collective participation of everyone involved in this project.

HOW IT WORKS: JOIN THE MOVEMENT, SAVE LIVES

Connect to map n°1992-2531-2170 or search “The Donation Map”.

Generate funds by earning xp through various quests or by staying connected.
The amount earned depends on the map’s popularity and how long players stay on it. The more players visit the map, the more funds will be collected for the reconstruction of the hospital. Every second counts, no minimum duration.

Encourage friends and fellow gamers to join, amplifying the collective impact and contributing to a vital cause with #TheDonationMap.

SPAWN ON THE DONATION MAP, MAKE A TANGIBLE DIFFERENCE

UNITED24 was launched by the President of Ukraine Volodymyr Zelenskyy as the main platform for collecting charitable donations in support of Ukraine. $620 611 054 has been raised through donations from over 110 countries since the start of the platform in May, 2022. UNITED24 ambassadors include singer and actress Barbra Streisand, actors Liev Schreiber, Mark Hamill, Katheryn Winnick, Ivanna Sakhno, Misha Collins and Mark Strong, music band Imagine Dragons, Balenciaga art director Demna, film director Michel Hazanavicius, astronaut Scott Kelly, British adventurer Bear Grylls, historian Timothy Snyder, businessman Richard Branson, country singer Brad Paisley, philosopher and economist Francis Fukuyama, chef José Andrés, Nobel laureates Paul Nurse, Edvard Moser and May-Britt Moser, as well as famous Ukrainian athletes Andriy Shevchenko, Elina Svitolina, Oleksandr Usyk and Oleksandr Zinchenko.

Havas Play connects brands with fans by activating areas of passion (music, sports, gaming, etc.), interests, and concerns that bring them together to create a lasting business, societal, or environmental impact. With the resources of Vivendi, Havas Play has a unique advantage in shaping its community planning: analyzing fan behaviors, accessing areas of passion, publishers’ IPs, and collaborating with the best cultural and media talents of the moment. The agency thus deploys a unique creative and media approach in the market, designed to roll out campaigns with strong and measurable impact among engaged communities.

Key Figures for Havas Play France :

• 160 employees 100 advertiser clients and sports institutions
• Over 100 creative awards in 2023
• Ranked 1st French agency in the global WARC Media 100 ranking in 2024.
• CSR Labeling: ISO 14001, AACC Active Agency 3 Stars, Ecovadis Gold 2022

Press Contact Havas Play France:

Céline Tran celine.tran@havasplay.com +33 6 84 43 41 73

Dimitri Hommel-Viktorovitch dimitri.hommel@havas.com +33 6 98 20 77 12