Havas is further strengthening its global performance and e-commerce capabilities with the acquisition of Tidart in Spain. Tidart will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce proposition, Havas Market. This move deepens Havas’ digital performance expertise, enhancing its ability to deliver greater value and drive sustained business growth for its clients.
Antonio Ramírez, CEO, Tidart, will remain in his role, ensuring continuity of the successful model that has established Tidart as a leader in digital, performance and ecommerce solutions. The agency’s team of more than 40 professionals will join the Havas family, relocating to Havas Village Madrid offices.
Founded in 2012, Tidart stands out in the industry for its longstanding commitment to innovation and excellence in the digital ecosystem. Specializing in the fusion of technology and innovation in digital planning, the agency delivers tailored paid media solutions for advertisers and brands. From strategic definition to media planning and buying, it crafts fully customized campaigns aligned with each client’s objectives, leveraging proprietary, cutting-edge technology to optimize advertising investments across every stage of the conversion funnel.
