Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport.
CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions. Moving forward, CA Sports will operate under the name “CA Sports Part of Havas Play,” and will continue to be led by Cinto Ajram, its CEO and Founder, who continues to hold a minority stake in the company.
With this addition, Havas Play is deepening and consolidating its sports marketing offering in the Spanish market, joining forces with one of the country’s leading companies in the sector. Together, Havas Play and CA Sports can effectively tap into consumer interests in sports and culture, offering a unique and differentiated approach that creates significant value for clients.
Founded by Cinto Ajram in Barcelona in 2017, CA Sports’ capabilities include the management of strategic sports sponsorship agreements and brand consulting, as well as the activation and production of events and campaigns. Its portfolio of clients boasts leading brands such as Hyundai, Grupo Bimbo, Cupra, Coca-Cola, Konami and Rilastil, among others. CA sports also enjoys strong working relationships with sports organizations such as FC Barcelona, Betis, Bayern Munich, Inter Milan, Liverpool, The America’s Cup, Euroleague and Spain’s major Marathons.
