​​Havas and F.Y.Eye Celebrate a Landmark Year Delivering Record Breaking Impact for Six New York City Nonprofits

Havas and ​social impact media organization ​F.Y. Eye announced the successful completion of the Nonprofit Co​–​Lab accelerator, marking the close of a five-month ​effort​ that paired six New York City nonprofits with ​local artists​ and Havas volunteer teams​ to build and execute public service announcement campaigns​. ​ 

​Unlike traditional pro-bono initiatives, Co-Lab’s model centers on long-term capacity building. ​By embedding Havas strategists and local artists directly with frontline leaders to co-design over a five month curriculum, the accelerator equips nonprofits with agency-grade tools and strategic storytelling skills that extend far beyond the five-month program.​​ 

​​​This year, Co-lab achieved historic scale, expanding its reach and generating record-setting amplification for the nonprofits and leaders at the heart of the program. Through donated ​​placements secured with Captivate, Curb, LinkNYC, and the F.Y. Eye PSA Network, the six campaigns generated an estimated 280 million impressions and more than $1 million dollars in combined media value. That reach translated into greater visibility for organizations working to address critical needs across New York City, helping connect more New Yorkers with messages, resources, and support that can make a meaningful difference in their communities.​​​​ 

​​​The participating organizations addressed some of the city’s most pressing issues through original creative work developed hand in hand with their assigned artists and volunteer teams. ​​​​ 

• ​​​​​​Restore NYC used its campaign to educate New Yorkers about ​human trafficking​​     ​. ​​​ 

• ​​Queensboro Dance Festival celebrated belonging and cultural heritage through​     ​dance. ​     ​​ 

• ​​United Neighborhood Houses raised visibility for its citywide network of settlement houses and the support those ​centers​​ ​provide. ​​​ 

• ​​Hudson Link for Higher Education in Prison championed college education as a proven path toward safer communities. ​     ​​ 

• ​​GrowNYC encouraged greater use of SNAP and EBT benefits at local greenmarkets across the five boroughs. ​     ​​ 

• ​​Bronx River Alliance invited New Yorkers to reclaim the Bronx River as a safe and swimmable community space. ​     ​​ 

​​Each campaign reflected months of strategy sessions, creative feedback, and coaching guided by Havas leadership and outside experts in media planning and public service messaging.​ 

“We believe our industry has a responsibility to use creativity and our capabilities to create impact beyond our clients’ businesses,” said Greg James, CEO of Havas Media Network North America. “We’re proud to see how our partnership with F.Y. Eye has delivered meaningful impact for these six nonprofit organizations and the communities they serve”. 

​​​​“Grassroots nonprofits do critical work on the frontlines of our city every day, yet too often, they lack access to the strategic and creative resources needed to make their stories heard at the scale they deserve,” said Christina Daigneault, Chief Executive Officer of F.Y. Eye. “Over the past three years, the Nonprofit Co-Lab has shown what’s possible when you pair the talent and capabilities of the advertising industry with the lived expertise of frontline organizations. The result is more than powerful campaigns—it’s lasting capacity, a stronger and more equitable media ecosystem, and stories that move people to action.”​​​ 

​​“What made this program so meaningful was seeing the transformational impact our teams were able to create for organizations that otherwise wouldn’t have had access to this level of strategic communications expertise,” said Adam Rattner, Chief Growth Officer, Havas Media Network and F.Y. Eye Board Member. “By bringing together the talent and capabilities of Havas, we helped these nonprofits amplify their missions, strengthen their visibility, and unlock opportunities that may not have been possible otherwise. That’s the power of using our expertise to create meaningful impact beyond our clients.”​​​​​ 

​​​​“We’re proud to partner with Havas and F.Y. Eye to help amplify nonprofit messages that connect people with vital resources and strengthen the communities we serve,” said Lizclaire Tamam, Director of Marketing & Media at Curb. “Partnerships like this demonstrate the positive impact media can have beyond advertising.” ​​​ 

​​​​For the participating nonprofits, access to high-level agency strategy transformed how they communicate their core missions to the public: “Thanks to the F.Y. Eye Nonprofit ​​​​Co​​​​​​-Lab​​​​​ ​​accelerator program, Hudson Link for Higher Education has shone a spotlight on the untapped potential of formerly incarcerated New Yorkers to drive positive change in our society,” said Sean Pica, President of Hudson Link. “By championing workforce integration and the transformative power of education, we can pave the way for second chances and a brighter future for all.” ​​​ 

Building on this momentum, F.Y. Eye and Havas are preparing to launch the next cohort of the Nonprofit Co Lab​. ​Havas will return as presenting partner for the coming year, and the two organizations are already at work, with a new cohort set to begin this ​F​all 2026. 

 

For more information, please contact: 

Amanda Dyke  
Managing Partner, Marketing & Communications, Havas Media Network North America
[email protected]  

Lauren Beneventano 
Director, Marketing & Communications, Havas Media Network North America
[email protected] 

 

About Havas 

Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group’s operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and long–term preference for clients. Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within. Further information is available at www.havas.com 

About F.Y. Eye: 

F.Y. Eye is a nonprofit social impact media organization working at the intersection of information access, media, and design. Its mission is to raise public awareness about nonprofit resources and messages by creating and distributing artist-driven public service announcements for community wellbeing. Please visit www.fyeye.org for more information. 

About Nonprofit Co-Lab:  

The ​Nonprofit Co-Lab​ is a mission-driven accelerator program developed by F.Y. Eye, bringing nonprofits, artists, and volunteer agency teams together to build bold PSA campaigns that create positive change. In this program, seven NYC nonprofits are paired with creative professionals to develop powerful public awareness campaigns over a five-month period. Powered by F.Y. Eye’s PSA Network, each PSA campaign is then distributed across NYC.