Havas is pleased to announce the acquisition of a majority stake in Ctrl Digital, one of Sweden’s leading specialists in measurement, analytics, and data activation. With this acquisition, Ctrl Digital joins Havas Media Network’s global technology, data, and analytics consultancy, CSA, marking its official launch in Sweden and the Nordics. This strategic move strengthens Havas’ global CSA network and underscores its commitment to helping clients future‑proof their business and ensure measurability across the entire effect chain.
Founded in 2018 by Ted Solomon, Ctrl Digital is a consultancy specializing in digital analytics, measurement, and data activation. The company helps organizations build reliable data foundations and transform first‑party data into actionable insights across sales and marketing. Working at the intersection of marketing, analytics, and technology, Ctrl Digital supports clients from tracking and cloud‑based platforms to advanced modeling and activation in media and CRM systems, all with a strong focus on data quality, privacy, and long‑term value creation.
By combining strategic expertise with deep data and technical capabilities, Havas and Ctrl Digital create a unified offer that accelerates client growth and strengthens long‑term competitiveness across the Nordics. Ctrl Digital’s strong position in Sweden as a specialist in measurement, data activation, and data‑driven marketing reinforces Bizkit Havas, Havas’ local, full‑service agency, and further enhances the Havas Village Sweden offer. This integration expands the scope and scale of services and contributes to a stronger, more data‑driven Nordic proposition.
