Havas Media Network 2025 Media Imperatives

Emerging technologies, changing consumer expectations, and bold new storytelling formats changing the media ecosystem beg the question: what media imperatives should be on your brand’s 2025 New Year’s Resolutions list?

Havas Media Network explored this question through three critical perspectives: consumers, media partners, and brands. Through interviews and research, we’ve heard from…

🔎 156K consumers about their behaviors and changing expectations

🧬 Media brands including Netflix, Spotify, TikTok, & more on their platform’s evolution

🎤 Global and local clients about the focus of their media strategy

The result? The Havas Media Network 2025 Media Imperatives. Read on to learn about evolving consumer attitudes and needs, media platform predictions and priorities from partners, brands shifting focus in the new marketing ecosystem, and much more.