Havas Media Network and Ogury Automate Audience Activation at Scale

Today, Havas Media Network announces that Ogury, the global leader in Personified Advertising, has been integrated into Converged Activate through ‘Panel to Activation,’ a pioneering audience matching solution that seamlessly transforms strategic insights into actionable audiences at the click of a button. This collaboration integrates Ogury’s advanced audience planning API into Havas’ AI-powered Converged Activate tool, empowering media planners with automated, privacy-first audience activation at scale.

With this integration, Havas Media Network is the first agency group to embed Ogury’s API, allowing planners to access up to 5 billion combined personas across the open web. This seamless solution eliminates reliance on third-party cookies, reinforcing Havas Media Network’s commitment to data-driven, privacy-compliant digital marketing.

Unlocking Smarter Audience Targeting

This collaboration is built around an advanced algorithm that connects key attributes from Havas’ exclusive and partner data—spanning over 1.5 million panelists and nearly 100,000 data points—with Ogury’s privacy-safe dataset built on exclusive survey data and enhanced by billions of data points, organized into AI-enhanced personas. The result is a powerful, automated audience segmentation process that enhances targeting precision and marketing effectiveness, at scale.

Key benefits of this solution include:

Seamless transparency: Audience reach is automatically calculated within the Converged platform, ensuring planners have full visibility into targeting strategies.
No readability blockers: AI-powered audience matching translates complex keywords into clear, actionable personas.
Real-time insights: Persona data updates dynamically, eliminating activation delays.

Proven Impact at Scale

‘Panel to Activation’ has already been widely adopted across 15 markets and the Ogury API integration is now fully available in France, Germany, Italy, Spain, and Australia, with the UK soon to follow. Test campaigns with Ogury have delivered up to 3x higher attention rates and a 25-point increase in brand consideration compared to traditional audience matching methods.

Panel to Activation is a powerful example of AI delivering genuine improvements in speed to market as well as significant uplifts in performance. By integrating Ogury’s innovative, cookieless targeting capabilities into Converged Activate, we are ensuring seamless audience translation from strategic insights to activation, driving superior campaign performance for our clients.

Dan Hagen

Chief Data & Technology Officer, Havas

We’re incredibly proud to count Havas as our first agency group to integrate our API. Through this collaboration, Havas media planners now have access to Ogury’s Personified Advertising at scale, ensuring precise audience reach while maintaining the highest privacy standards.

Christophe Bize

Chief Data & Insights Officer, Ogury

This joint solution represents a major leap forward in audience-driven digital marketing, blending Havas’ advanced AI-powered planning capabilities with Ogury’s exclusive data-driven insights to set a new benchmark for privacy-first, high-impact media activation.

About Havas Media Network

Havas Media Network is the media experience agency. Havas Media Network delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. Havas Media Network is part of Havas, one of the world’s largest integrated content, media and communications groups. Havas Media Network also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to specialists across 150 countries worldwide, with 73 Villages. Clients include BBC, Canal+, Credit Agricole, Dolce & Gabbana, EDF, Fidelity Investments, Grupo Carso, Hyundai, JDE, Kia, Leroy Merlin, Lidl, PNC Bank, Puma, Reckitt Benckiser, Red Bull, Sanofi, Shell, Telefonica, YUM Brands, among many others. For more information, visit the website or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.

About Ogury

Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other adtech platform. Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 19 countries.