11 May 2026
Havas Media Network North America Appoints Kristin Gower to Lead B2B, Strengthening Full-Funnel Demand Management and Growth Capabilities
Havas Media Network North America announced the appointment of Kristin Gower as Managing Director, B2B, where she will lead the network’s B2B practice, reinforcing its commitment to helping clients drive growth across the full demand spectrum, from brand creation through to demand capture.
Reporting to Greg James, CEO of Havas Media Network North America, Gower will lead the continued evolution of the network’s capabilities, bringing together data, media, creative, and technology to help clients influence decision-making earlier and convert demand more effectively.
The B2B landscape has fundamentally shifted from linear funnels to dynamic buying ecosystems, where decisions are shaped long before they are visible. In response, Havas Media Network is focused on delivering a more integrated approach to demand management, balancing brand building and performance to drive both mental and market availability.
“As B2B decision-making becomes more complex, our role is to help clients navigate the full journey, not just capture demand but create it,” said Greg James. “That requires a connected system across data, media, and creative, and a clear focus on outcomes. Kristin brings leadership to help us scale that for our clients in North America.”
This approach is powered by Converged.AI, Havas’ operating system that integrates audience intelligence, media activation, creative, and measurement into a unified model. It enables brands to engage entire buying groups, optimizeperformance across the full funnel, and measure impact with greater precision and accountability.
“B2B marketing today requires a more connected approach that reflects how decisions are actually made,” said Gower. “It’s about building confidence in a brand over time while also delivering performance in the moments that matter. Havas is uniquely positioned to bring that together through its Converged model.”
Gower joins from WPP, where she built and scaled a market leading B2B practice. She brings deep expertise in applying behavioral science to marketing, helping brands better understand and influence complex decision-makingenvironments.
Gower’s appointment builds on Havas Media Network’s continued investment in B2B, including its recent acquisition of global full service B2B marketing agency Ledger Bennett. Together, Havas is building a B2B capability that delivers both the precision of demand generation and the scale of omnichannel brand building for clients in North America and beyond.
About Havas Media Network
Havas Media Network’s mission is to Create Desire, Convert Demand & Drive Transformation – delivering growth for today and tomorrow. Through our operating model – Converged.AI, we combine human ingenuity with machine precision to drive clients’ business growth, helping brands stay relevant and grow in a world that never stands still. We are part of Havas, one of the world’s largest communications groups with nearly 23,000 people working across media, creative, production and technology. Havas Media Network creates personalized and seamlessly-connected customer journeys through future-forward capabilities in activation (Havas Play), commerce & performance (Havas Market) and data & tech (CSA). Our agencies are home to more than 10,000 media specialists across +140 countries, with 73 Villages that bring together talented people across all disciplines to work side-by-side to serve our clients. Clients include Auchan, BBC, Canal+, Carglass, Credit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet’s, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Sanofi, Shell, Telefonica and YUM Brands among many others. For more information, visit the website or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.
Press Contact
Amanda Dyke
Managing Partner, Marketing & Communications
Havas Media Network North America