Havas Media Network UK has appointed EssenceMediacom’s James Mackenzie as Chief Investment Officer. Joining in January as part of Havas Media Network UK’s leadership team, Mackenzie will lead the network’s investment and activation team with a focus on accelerating strategic-led activation and media partner integration with Converged.AI, Havas’s AI-driven, fully integrated global operating system.
Having held senior roles at EssenceMediacom, MediaCom, PHD and Vizeum, Mackenzie brings over 25 years of experience in media investment. Most recently, he served as chief investment officer at EssenceMediacom where he built trusted relationships with major clients including Tesco, Boots, ITV and Coca-Cola.
In his new role, Mackenzie will lead the network’s investment strategy across Havas Media Network and its agencies. He will oversee trading and activation, drive best practice data fuelled implementation through the application of Converged.AI and strengthen media owner partnerships to deliver best-in-class outcomes for clients.
