Today, Havas Media Network released its 2026 Media Imperatives report, drawing on interviews with leading brands, platforms, and publishers on how their consumer behavior and business strategy are changing and what it means for connected consumer journeys and integrated media solutions. Leaders from across Havas analyzed these insights to identify how brands can stay relevant, trusted, and effective in an increasingly dynamic media landscape.
Havas Media Network’s report provides five imperatives to help brands design media strategies that are responsive, human-centered, and built for long-term impact:
- The Rise of Blended Reality: Orchestrating and measuring media holistically; designing connected consumer journeys that seamlessly integrate physical and digital touchpoints, focusing on total ecosystem value over isolated channels or interactions.
- The Human Algorithm: Elevating human empathy as AI becomes embedded in everyday life, bringing emotional intelligence, creativity, and responsible, humancentered AI to the forefront of media experiences.
- Trust as the New Currency: Prioritizing transparency, credible environments, and a clear value exchange in a world of AI-generated content and information overload.
- Decision Velocity and Constant Commerce: Engineering commerce as seamless, instantly shoppable media experience for customers.
- Experience as Equity: Building enduring attention and long-term brand equity through cultural participation and adaptive creativity.
