Havas Media Wins Dr. Theiss Naturwaren GmbH As a New Client

Havas Media is now in charge of the media budget for Dr. Theiss Naturwaren, a family-owned pharmaceutical company based in Saarland, Germany. Following a comprehensive market review, Dr. Theiss selected Havas Media as its new media partner. The goal: to modernize its brand strategy and reach new target audiences. Havas Media won the pitch with innovative media strategies and creative concepts that resonated with the company’s values and vision.

Havas Media stood out thanks to its creative special formats and a strong strategic focus on rejuvenating the brand via digital and data-driven channels. While Dr. Theiss has traditionally relied on classic TV placements—especially in the public broadcasting space—the company is now shifting to a more agile approach. This includes an increased focus on social media, e-commerce, and emerging digital platforms alongside traditional TV.

As part of the collaboration, Havas Market and Havas Play were tasked with creating the anniversary campaign for the company’s flagship product, LACALUT, which celebrates its 100th anniversary this year. A key milestone in the campaign was the production of Germany’s first fully AI-generated TV commercial—a groundbreaking project developed in partnership with Seven.One Entertainment Group.

We’re excited to partner with Havas Media. As a family-owned business, we share the same values and a strong commitment to consumer-first communication. Havas Media’s innovative approach truly impressed us, and we’re looking forward to the upcoming projects.

Yvonne Schuhmacher

Strategic Media Coordination & Digital Marketing at Dr. Theiss

We invested a lot of time and energy into building a trusting relationship with Dr. Theiss. Through close collaboration, focused meetings, and fresh ideas, we were ultimately able to win them over with our holistic media and audience approach.

Sven Traichel

CEO of Havas Media in Frankfurt

By securing this account, Havas Media continues to pursue its mission to future-proof brands with forward-thinking media and digital strategies.

About Dr. Theiss Naturwaren

Dr. Theiss Naturwaren is a family-owned company based in Homburg, Germany, and has been developing, producing, and distributing premium health and personal care products for over 40 years. With renowned brands like LACALUT, medipharma cosmetics, and Allgäuer Latschenkiefer, the company is active in over 60 countries. Most of its production takes place in Germany, with a strong focus on quality, innovation, and close customer relationships. The recent acquisition of Krewel Meuselbach has further strengthened its OTC portfolio and secures the production of all non-prescription brands at its Gehren site.

About Havas Media Network

Havas Media is part of the global Havas Group and offers comprehensive media and communication solutions across the world. Operating under the principle of “Meaningful Media,” the agency leverages creativity and data-driven strategies to build strong, lasting connections between brands and consumers.

With over 700 employees at its Frankfurt office, Havas Media is among the top 3 media agencies in Germany and was named Media Agency of the Year in 2019. Its client portfolio includes brands such as DSGV (Sparkasse), Telefónica, Dr. Wolff, Bauhaus, Nintendo, DEKA, JDE, and Puma.

Havas Media has offices in over 140 countries and holds leading market positions in many of them. The German branch focuses heavily on international media coordination and, from its Frankfurt base, works with Havas International on global accounts including Hyundai/Kia and Hugo Boss.

Press Contact

Morten Malmbak

Director Strategy, New Business & Marketing

morten.malmbak@havasmedia.com

+49 (0)69 60 32 92 – 160