Havas Media Network today announced the appointment of Andrea Isaac as Managing Partner and Alessia Grosso as Head of Strategy & Product for Havas Play North America. These strategic leadership roles signal the agency’s continued investment in culturally converged solutions and its commitment to helping brands build deeper, more authentic connections with today’s most passionate communities.
Havas Play, the culture-first division of Havas Media Network, is at the forefront of a new era in brand engagement, one where fandom, influence, experience, and innovation converge to drive meaningful impact. From creator collaborations and social storytelling to live experiences and gaming partnerships, Havas Play is redefining how brands show up in culture, not just as advertisers, but as participants.
Recently named 2024 Agency of the Year by the M&M Global Awards, Havas Play has delivered exceptional work across Paris, London, Madrid, and the U.S., fueled by proprietary research and a deep understanding of the platforms, behaviors, and cultural spaces that matter most. Its global thought leadership includes groundbreaking reports on women’s sports, motorsport sponsorship, and gamer culture which arms brands with the tools to distinguish between cultural noise and true relevance.
Andrea Isaac, a seasoned leader with more than 15 years across the Havas network, steps into her new role as Managing Partner with a clear mandate: scale Havas Play’s presence in North America and accelerates its ability to help brands build long-term cultural equity.
