Havas has acquired multi-award-winning experiential agency Bearded Kitten, strengthening its ability to deliver best-in-class brand experiences for clients in the UK and worldwide. This move bolsters Havas Play’s global proposition, providing added scale, creativity and production expertise in experiential marketing valued at $128.3bn globally.
Founded in 2007, Bearded Kitten has forged a powerful reputation for delivering immersive, end-to-end brand activations and experiential marketing campaigns for some of the world’s most iconic brands. Bearded Kitten currently works with Netflix, Unilever, Intuit, L’Oreal, Twitch and Beavertown and a number of existing Havas Media Network UK clients including Red Bull, Pokemon, Google and Disney.
The 45-person agency strengthens Havas Play with specialist expertise in immersive experience design, prop-making and theatrical production, alongside deep sector knowledge spanning entertainment, retail, and luxury. This integration is the next evolution of Havas Play UK, creating a 200-strong brand experience powerhouse backed by the agency’s global scale to deliver fully connected and immersive experiences for brands that want to earn their place in culture.
Bearded Kitten will be rebranded as ‘Bearded Kitten, Part of Havas Play’, and will continue operating from its current premises. Founder Barney Sutton will join the Havas Play leadership team reporting into CEO Nick Wright.
