Havas Switzerland launches Havas Play, Havas’ network dedicated to activating consumer passions, building playgrounds to connect communities to Swiss brands.
Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems. At Havas Play, we frame playgrounds as strategic transmedia systems that associate platforms, partners, content, media and experiences around passion points.
Yann Baffalio will lead Havas Switzerland’s offer that helps brands drive meaningful business growth by creating playgrounds where brands and communities connect through passions. This latest launch expands the footprint of the global Havas Play network, which encompasses 700+ Play experts in more than 25 countries across the globe.
As the home to the majority of the world’s international sports organizations, Switzerland has a rich history in sports. It’s a hub for sports & entertainment marketing, serving as headquarter to major brands that annually invest over $1B in global sponsorships. Havas Play Switzerland plugs into Havas Play global network, acts as a connector across markets and combines global scale with local cultural intelligence. Havas Play has unmatched capacity to drive creative and meaningful activations at the biggest moments in Swiss culture.
