Havas announces the acquisition of a majority stake in Channel Bakers, an awardwinning e-commerce media agency and leader in retail media innovation. The addition of Channel Bakers reinforces the performance and e-commerce capabilities of Havas Media Network’s global e-commerce proposition, Havas Market, delivering incremental growth for clients by harnessing the synergies between paid performance, retail media and content.
By integrating Channel Bakers’ specialized expertise into Havas Market’s robust performance practice, this addition enhances Havas’ capability to seamlessly converge creativity, media, and commerce technology into one powerful offering. Channel Bakers retains its brand identity while joining Havas Market’s global portfolio under the leadership of Greg James, CEO of Havas Media Network North America, with Joshua Kreitzer continuing as CEO of Channel Bakers.
Founded in Los Angeles in 2015, Channel Bakers today boasts a global team of 80 people spread across four continents, including a significant presence in both Asia Pacific and Europe. The company has built its reputation on helping innovative brands find the right audience at the right time, telling their stories to drive sales and create lasting value. As an Amazon Ads Advanced Partner, the agency leverages its deep insights and decades of talent experience to help clients maximize revenue and scale their e-commerce strategies. Their strategic partnership with Walmart and other retailers also enables them to help clients expand their retail and e-commerce footprint. Its client base spans multiple verticals from consumer electronics, apparel, and consumer packaged goods.
