ISDIN, an international leader in photoprotection and dermocosmetics, has selected Havas Media Network as its strategic partner for the global management of its digital activity. The account win follows a competition pitch involving the top agencies in Spain.
Havas Media Network Spain has designed a work plan that will be managed entirely by a team specifically tailored for the brand: the ISDIN Excellence Team Spain. The team will be based at the Havas Media Network office in Barcelona and will provide integrated services in insights, measurement models, and digital activation.
The ISDIN Excellence Team will be responsible for supporting the strategic definition and execution of ISDIN’s international digital plan, focusing on 12 strategic markets for its brands Isdinceutics, Fotoprotección, and Acniben, among others.
