Jata, a leading Spanish company in household appliances and based in Navarra, has trusted Havas Market as a strategic partner for the development of its business strategy and digital activation.
Jata’s objective within its digital strategy is to turn its website into a reference for its customers, providing a service with added value at moments of purchase or exploration. In addition, the company carries out other projects such as the digitalization of the warranty, a “door-to-door” service without the customer needing to leave their home, and sustainability projects such as the “JATA Renew Plan,” which offers discounts. for product recycling.
In this new stage together with Havas Market, through its “full commerce 360” service that will provide an integrated and efficient solution, the brand seeks to establish itself through a solid positioning of its digital business. To achieve this, they will work in an integrated manner starting in June of this year on the business strategy, with the aim of achieving incremental sales through different activations, as well as taking advantage of the opportunities that technology offers in this channel.
Jata’s strategy will be led by a multidisciplinary team made up of different strategic and operational profiles that will provide the company with a 360-degree service for its e-commerce channels.
