Noise Digital, part of Havas Media Network, is proud to announce its collaboration with Destination Canada to develop the analytics platform powering the recently launched Canadian Tourism Data Collective, a groundbreaking national platform for tourism data, research, and thought leadership.
This innovative initiative signifies a paradigm shift in the Canadian tourism industry, empowering businesses, communities, and governments with reliable and actionable intelligence to foster collaboration and innovation across the sector. The Data Collective is a joint venture between Destination Canada, Statistics Canada and Innovation, Science and Economic Development Canada, and represents a source of competitive advantage for Canada’s hosting economy.
Trevor Carr, CEO of Noise Digital, says the solution design and implementation of the analytics platform, in partnership with Destination Canada and Google Cloud, was engineered to redefine the way the tourism sector operates by focusing on:
- Centralizing Data Assets: The analytics platform offers a privacy-first, made-in-Canada, secure environment that complies with the Canadian federal government-published guidance on security controls to protect cloud-based workloads and data, and unites fragmented data sources to ensure data is readily accessible for informed decision-making.
- Unifying Data Intelligence: By harmonizing disparate data streams, the analytics platform empowers users with comprehensive insights on the Canadian tourism sector.
- Monitoring Data Quality: Advanced analytics, artificial intelligence, and analysis tools are harnessed to ensure the accuracy and reliability of the data, fostering trust in the Data Collective’s insights which are garnered from the foundational analytics platform.
- Operational Efficiencies: Through automation and machine learning, the analytics platform reduces operational costs and optimizes resource allocation (e.g. AI-assisted data translation to enable the platform to comply with the requirements of Canada’s Official Languages Act).
Since its inception, the analytics platform has allowed the Data Collective to unify over 175 datasets and ingest over 8.9+ billion rows of data, representing a wealth of actionable intelligence for the tourism industry. This platform has also facilitated significant operational efficiencies and has reduced the development time for Destination Canada’s various data products.
