Technology continues to expand it’s influence on health. This digital transformation reshapes how consumers are engaging with brands and for pharamaceutical brands, how medications are distributed, purchased, and managed. With the global e-pharmacy market projected to reach USD 495 Billion by 2032, the opportunity is there.
By leveraging these newfound sources of data, pharmaceutical companies can not only meet the evolving expectations of today’s consumers, but also create more personalized experiences that build the customer relationship to drive loyalty and engagement.
Havas Market’s newest whitepaper, “Prescribing Personalization in E-Pharma,” explores this evolution of retail media in the pharma industry, providing critical guidance for leveraging retail media data for an improved e-commerce approach, maximized ROI, and greater consumer-brand relationship.
