Historically seen as a threat, multi-channel presence for Luxury e-commerce has since evolved into a vital sales channel that luxury brands must now embrace.
With a booming luxury e-commerce landscape, amid shifting consumer preferences and technological developments, brands must find new ways to engage their audiences while maintaining brand image and exclusivity.
To navigate this growing category, Havas Market has put together a guide to the luxury e-commerce. Whether a luxury brand is entering the e-commerce space for the first time, or is established in this space, we invite you to discover the trends that brands are embracing, challenges to successfully navigating this transition, and brands and platforms that are leading the charge in the new frontier for luxury.
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