E-commerce sales in the Fast-Moving Consumer Goods (FMCG) category are on pace to reach a staggering $1.8 trillion by 2025 (McKinsey), representing 10% of all FMCG sales worldwide (Kantar).
Ten years ago, online FMCG sales were one-quarter of this volume, yet today these goods see a significant presence online, signaling a new era of e-commerce —rewriting the consumer/brand relationship and offering new benefits to both parties.
Read on to learn how this relationship has transformed with opportunities for brands and consumers alike, and how to meet this growing demand with strategic e-commerce solutions and innovations.
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