As Storck eyes growth, HMN UK will help Storck turn new audiences into fans while keeping the brands front-of-mind for existing customers of Storck’s most loved brands including Werther’s Original. Part of the brief is to drive planning efficiencies and reduce wastage by installing renewed rigour to the media strategy and by unlocking new value from existing media investments.
Storck will harness HMN UK’s suite of data, technology, and analytics tools to reach these audiences, including its engagement solution, Converged. Converged is powered by the most sophisticated dataset in the market, integrating over 35,000 audience insights drawn from geographic, demographic, attitudinal, behavioural, purchasing, and consumption data of more than half a million individuals.
Additionally, HMN UK will help grow market share of Storck’s Sugar Free variants and help future-proof Storck’s HFSS strategy.
Storck is a family business founded in 1903 and has grown to be one of the largest confectionery manufacturers in the world. Brands such as Werther’s Original, Toffifee, Bendicks of Mayfair and Riesen have been established as firm and successful players in the confectionery market for decades. Storck employs around 8,300 people worldwide and sells brands in over 100 countries.
