Technology’s transformation of consumer passions is far from a moment —it’s an ongoing revolution. 🎸 🎮 🏓
Changing consumer expectations, platform and technology advancements, and trends in the broader gaming, sports, and fandom arena leave us constantly evolving.
To explore the current and future state of this arena, we leveraged Havas Play’s network of Play experts to uncover insights on global and local trends, industry advancements, and how brands can effectively connect with fans through their passions.
Read the white paper here
