Entertainment, sports, gaming, and fandom form Havas Play’s DNA.
In a new whitepaper, our experts turn their attention to a sport that’s been gaining serious momentum and fandom worldwide: Formula 1. Our Havas Play experts from Spain, France and India took a closer look at how brands are showing up in motorsports—exploring recent sponsorship moves, creative fan engagement tactics, and standout activations. Our experts also dive into what these trends mean for fans, the culture surrounding the sport, and how F1’s rising popularity is reshaping the way brands connect with it.
Whether you’re a marketer, a fan, or just curious about what’s fueling F1’s surge, there’s something in here for you.
Access our whitepaper here
