To strengthen its data-driven marketing capabilities, Havas India has locally launched CSA, its global technology,data and analytics division. CSA aims to empower brands by effectively utilising customer data to drive business growth. The agency has also merged PivotConsult, the strategic consulting arm of PivotRoots, into CSA India.
e4m spoke to Jamie Seltzer, Global EVP CSA and Mx Analytics, about launching CSA in India, the importance of data-driven marketing, plans for the India market and more.
