TURESPAÑA is a public body under the Ministry of Industry and Tourism, through the State Secretariat for Tourism. Its mission is to maintain and strengthen Spain’s leadership as a global tourism destination, enhance the competitiveness and resilience of the Spanish tourism sector, and promote a more sustainable tourism model across economic, social and environmental dimensions through the efficient management of international demand.
As part of the remit, Havas Media will be responsible for leading media strategy and activation across Europe, North America, Central and South America, the Middle East and Asia-Pacific. The agency will leverage its expertise, technology and data-led approach to maximize campaign effectiveness and further strengthen Spain’s positioning as a leading global tourism destination.
“We are proud to have been selected by TURESPAÑA to lead a project of such strategic importance for our country. This appointment reflects the strength of our model and our ability to deliver impactful communication solutions at a global scale. We take on this challenge with a strong commitment to driving innovative, data-led and performance-driven campaigns that will further enhance Spain’s appeal in international markets,” said Ferran Juaní, Managing Director of Havas International and Client Lead for this account.
