YouGov and Havas Extend Global Data Partnership
Deal increases market coverage and is expanded to encompass Havas’ collaborative Village approach.
As we aim to deliver upon our One Havas ambition and power the convergence of creativity, data, technology, media and production across our global network, YouGov will be a key data partner for the future. Our expanded partnership will greatly enhance what we can offer our clients and bring in insights from key markets across Europe, LATAM, MENA and APAC. YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world.
We are pleased to deepen our partnership with Havas and honoured at the level of trust they have placed in our data driven insights. With YouGov’s unique combination of data from our proprietary panel, our connected data abilities and our best-in-market research tools, we are proud to enable one of the world’s largest global communications groups to gain a deeper understanding of consumers and make more informed business decisions. This expansion of our partnership reflects our shared commitment to delivering the most actionable insights to companies and institutions around the world.