Frequently Asked Questions

What is Arena Media?

Arena Media is a full-service media agency within Havas Media Network, offering comprehensive media services across online and offline channels. Arena Media combines strategic media planning with strong execution capabilities, operating as a distinct agency brand while benefiting from Havas Media Network’s global scale and resources.

 How is Arena Media different from Havas Media?

Arena Media and Havas Media are both full-service agencies within Havas Media Network, each operating as standalone units with their own leadership, teams, and client portfolios. This structure allows us to serve competing clients within the same category through strict firewall policies while leveraging shared network resources and capabilities.

 What services does Arena Media provide?

Arena Media provides full-service media planning and buying across all channels, TV, radio, print, OOH/DOOH, digital, programmatic, social, search, retail media, and influencer marketing. The agency delivers strategy, planning, buying, optimization, and measurement services.

 Does Arena Media have the same capabilities as Havas Media?

Yes, Arena Media has access to the same Converged.AI operating system, technology stack, data capabilities, and specialized services (Havas Play, Havas Market, CSA) as Havas Media. Both agencies operate under the same quality standards and methodologies while maintaining operational independence.

 In which markets does Arena Media operate?

Arena Media operates in key markets including France, Spain, Portugal, Italy, Belgium, Poland, UK, Lithuania, Estonia, Latvia, Argentina, Chile, Colombia, Mexico, and Ukraine, among others. The specific agency assigned to each client is determined based on market presence, expertise, specific client requirements and conflict considerations.