Frequently Asked Questions

What is CSA?

CSA is Havas Media Network’s global data, technology, and analytics consultancy. CSA helps clients build the intelligence, measurement, and technology foundations needed to operate effectively in a complex marketing landscape, enabling faster, more evidence-based decision-making.

 What services does CSA provide?

CSA provides data strategy, consent-by-design operating systems, clean room implementations, CDP development, measurement and analytics (including econometrics and attribution), AI and automation solutions, marketing technology advisory, and interoperable data architecture design.

 What is CSA’s approach to data strategy?

CSA’s data strategy is designed for today’s consent paradigm, harnessing AI-powered modelling and signal layers to derive insight, extend addressability, and activate audiences at scale while respecting consent and privacy. We build consent-by-design operating systems that turn compliance into competitive advantage.

 Does CSA build proprietary technology?

CSA focuses on building interoperable solutions that flex to client needs rather than proprietary technology that creates dependency. We help clients build their own data and technology ecosystems, supporting their roadmap to operationalize customer data and integrate systems within the broader business.

 What measurement capabilities does CSA offer?

CSA offers Marketing Mix Modelling (M4, our proprietary econometric capability), attribution modelling, geo-lift studies for incrementality measurement, attention measurement, real-time performance dashboards (Converged Report), and advanced analytics. We put measurement at the heart of marketing strategy, not as an afterthought.