Frequently Asked Questions - Our Services

How does Havas Media Network deliver media services?

Everything we do is enabled by our Converged way of working through four stages: Intelligence (understanding audience desire drivers and business priorities), Design (omni-channel media strategy and ideas), Activate (connections integrated across customer journeys), and Measure (business impact through attentive, effective, and incremental performance).

 What is Converged.AI?

Converged.AI is our integrated Data, Tools & Tech ecosystem built in service of our teams and clients, powered by human ingenuity throughout. It combines human creativity with machine precision to drive clients’ business growth, helping brands stay relevant in a world that never stands still.

 What media channels does Havas Media Network plan and buy?

We offer full-service media capabilities across all channels: TV (including ATV and CTV), radio (including web radio), print, OOH and DOOH, digital display and video, paid search, paid social, programmatic, retail media, influencer marketing, and streaming platforms.

What specialized services does Havas Media Network offer beyond traditional media?

Our network integrates three essential capability areas at the heart of every media experience: Havas Play (activation, culture, sports, gaming, music, and influencer marketing), Havas Market (commerce, retail media, and performance), and CSA (data, technology, analytics, and measurement). These aren’t siloed divisions, they’re fully embedded into how we work, ensuring brands connect with audiences across the full customer journey, from cultural relevance to conversion to continuous optimization.

 Does Havas Media Network offer retail media services?

Yes, through Havas Market we deliver end-to-end retail media excellence across the entire value chain, from media buying to performance measurement, activation, and optimization. We operate across the full funnel, from high-intent retail search campaigns to upper-funnel activations powered by retailer data.

 Does Havas Media Network offer influencer marketing?

Yes, through Havas Play we run end-to-end creator selection and management, combining data and cultural insight to identify the right creators by role, platform, and audience fit. This includes structured vetting, compliance guardrails, creative briefing, contracting, content approvals, whitelisting/boosting, and performance measurement.

What data and analytics capabilities does Havas Media Network have?

Havas Media Network’s data and analytics offering goes well beyond reporting. It spans the full spectrum from data strategy, customer analytics, attribution, and media measurement to AI-enabled decisioning, predictive modeling, CRM optimization, and enterprise-scale data engineering, delivered globally through CSA and the Converged.AI ecosystem.

 How does Havas Media Network approach measurement?

Measurement is built directly into our Converged.AI platform and our Media Experience planning process, not treated as an afterthought. We approach it as an active, ongoing discipline: using geo-lift studies to measure true incrementality, deploying strategic learning agendas to test hypotheses in-flight, and evaluating creative performance through attention metrics. All data feeds back into planning for continuous improvement, creating a closed loop between insight and activation.

 What is Havas Media Network’s approach to AI?

AI is embedded across our operating model through Converged.AI, powering insight generation, planning, targeting, dynamic optimization, personalization, and production. We maintain strong governance covering data usage, bias mitigation, explainability, and human oversight. AI augments human rather than replacing it. AVA, our secure LLM portal, democratizes AI, providing governed, model-agnostic access to ~23,000 employees globally, accelerating adoption. Those closest to clients create AI-first tools, which are industrialized globally via Converged.AI.

 Does Havas Media Network require clients to use proprietary technology?

No, we are technology-agnostic and client-centric. We work with clients’ existing technology stacks and preferred platforms. Our Converged.AI operating system is designed to orchestrate and integrate client-owned ecosystems, not replace them. Clients retain ownership and control.

 How does Havas Media Network handle data privacy?

We operate to GDPR and equivalent local regulations globally, with privacy-by-design principles embedded from the outset. First-party data remains client-owned and controlled. We integrate with client consent management platforms and respect all consent signals across activation and measurement.

 What AI tools does Havas Media Network use?

We apply AI across planning, activation, and measurement through our Converged.AI operating system, enabling advanced audience modelling, predictive analytics, automated optimisation, content personalisation, and intelligent reporting. At the heart of this ecosystem is AVA, Havas’ proprietary and secure global AI platform. AVA provides teams with governed access to leading AI models and specialised marketing agents within a privacy-first environment, accelerating insight generation, campaign planning, audience discovery, performance analysis, and decision-making while ensuring enterprise-grade security, compliance, and transparency. This allows us to combine the speed and scale of AI with human expertise to drive better business outcomes.

 How does Havas Media Network operate globally?

We operate through a hub structure: Global Hub (London/Paris) sets strategy and frameworks; Regional Hubs adapt to regional realities; Local Market Teams drive execution with cultural relevance. This ensures global consistency with local flexibility, supported by shared tools, governance, and the Converged.AI methodology.

 Can Havas Media Network handle multi-market campaigns?

Yes, we specialize in multi-market coordination. Our Converged.AI operating model ensures consistent strategy and measurement across markets while allowing local adaptation. We support centralized buying frameworks, coordinated planning, unified reporting, and local activation across 100+ markets.

 How does Havas Media Network handle client conflicts?

We operate strict firewall policies with separate management, servers, file hosting, and physical locations where required. Competing clients are managed by different agencies (e.g., Havas Media vs. Arena Media) or separate teams within agencies. We never pool client volumes and maintain complete confidentiality.

How is Havas Media Network compensated?

We offer flexible commercial models including commission-based, FTE-based retainers, and hybrid models combining core retainers with performance-linked components. We commit to performance-based remuneration tied to measurable results. AI is enabling us to move toward more outcomes-based models.

 Does Havas Media Network guarantee media pricing?

Yes, we guarantee media costs and inflation rates, providing certainty against market fluctuations. Our network buying power enables more competitive rates through collective negotiation, and we pass all cost benefits directly to clients with full transparency.

 How transparent is Havas Media Network?

We operate with full transparency across planning, buying, negotiations, and tracking. All media plans are documented and approved before activation. Client budgets are never pooled. We support third-party audits and provide complete access to media buying data. Where platform limitations exist, we disclose them explicitly.