Frequently Asked Questions

 What is Havas Market?

Havas Market is Havas Media Network’s global ecommerce, retail and performance media offering, dedicated to accelerating growth across marketplaces and e-retailers. We orchestrate end-to-end retail media strategies across the full conversion funnel.

 What services does Havas Market provide?

Havas Market provides retail media strategy and buying, marketplace optimization, ecommerce operations, performance marketing, performance-driven content, and full-funnel campaign management. We operate across retailers’ owned platforms and the open web using retailer data for targeting.

How does Havas Market approach retail media?

We deliver end-to-end retail media excellence across the entire value chain, from media buying to performance measurement, including seamless activation and continuous optimization. We operate across the full funnel, from high-intent retail search campaigns to upper-funnel activations powered by retailer data.

 What retail media platforms does Havas Market work with?

Havas Market works with all major retail media networks including Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and regional/local retailer platforms globally. We maintain strong partnerships with leading third-party platforms and technology partners.

 How does Havas Market integrate with broader media strategy?

Havas Market operates as part of Havas Media Network, breaking down silos through a “One Team” approach that connects retail media with branding capabilities. This delivers unified strategies that drive both brand equity and business performance, rather than treating commerce as a separate silo.

What is Havas Market’s view on the future of commerce?

Commerce is converging with culture, successful strategies require understanding how consumer preferences are changing and how purchases are part of larger cultural conversations. From AI-driven commerce tactics to live shopping and social commerce, we stay at the forefront of the commerce revolution.

 Does Havas Market only handle Amazon?

No, while Amazon is a major platform, Havas Market operates across all relevant marketplaces and e-retailers globally. We take a platform-agnostic approach, recommending the right mix of retail media investments based on client objectives, category dynamics, and market conditions.