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Frequently Asked Questions

Havas Media Frequently Asked Questions

Agency Overview

What is Havas Media?

Havas Media is the flagship full-service media agency within Havas Media Network, offering end-to-end media services across online and offline channels, covering strategy, planning, buying, and reporting. Havas Media operates in all major markets globally with strong expertise across all industry sectors.

 What services does Havas Media provide?

Havas Media provides full-service media planning and buying across all channels including TV, radio, print, OOH/DOOH, digital display, video, paid search, paid social, programmatic, retail media, and influencer marketing. Services span strategy development, audience planning, media buying and negotiation, campaign optimization, and performance measurement.

 How does Havas Media approach media planning?

Havas Media uses the Converged.AI methodology: starting with Intelligence (audience desire drivers and business priorities), moving to Design (omni-channel strategy), then Activate (integrated touchpoints across customer journeys), and finally Measure (business impact assessment). All planning is underpinned by Converged.AI platform.

Client Approach

 How does Havas Media work with clients?

We operate as strategic growth partners, not just media buyers. We focus on understanding what creates desire amongst valuable audiences and how to convert that into demand. Our approach balances brand building and performance, connecting the dots across the customer journey rather than optimizing channels in silos.

 What industries does Havas Media specialize in?

Havas Media serves clients across all major industries including retail, FMCG, automotive, financial services, telecommunications, technology, luxury, healthcare/pharma, travel, entertainment, and government/public sector. Our global client portfolio demonstrates deep expertise across verticals.

 What is Havas Media’s trading approach?

We negotiate individually for each client based on their specific strategy, objectives, and channel mix, never pooling volumes operationally. Our global network scale establishes strong commercial frameworks with media owners, creating improved baseline conditions that are then optimized on a client-by-client basis.