We help brands drive meaningful  business growth by creating playgrounds where brands and communities connect through passions:

 We create content and experiences rooted in real consumer passions, activating in the cultural spaces that matter most. By connecting authentically with people and communities, we build meaningful engagement that drives brand relevance, long-term value, and measurable business growth.

At Havas Play, we help modern brands grow by earning their place in culture and fandom, not just buying media exposure. We design fan-first strategies and branded content that connect brands with passionate communities across sports, gaming, music, fashion, lifestyle and emerging cultural spaces.

We create branded entertainment, entertainment marketing campaigns and social-first storytelling rooted in real audience insights and cultural relevance. Our approach transforms brands from advertisers into active participants within the moments, platforms and communities that fans care about most—building meaningful engagement and lasting relationships, not just passive awareness.

By combining sports marketing, sponsorship activation, influencer collaborations, experiential marketing and strategic partnerships under a unified cultural strategy, we help brands move from one-off campaigns to sustained community influence that drives measurable brand growth and long-term business value.

Havas Play is where brands evolve from message-pushers to culture-makers, and from awareness to authentic fan-driven impact.