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HAVAS LAUNCHES NEW STRATEGIC PLAN, CONVERGED, AS GROUP PREPARES FOR NEXT CHAPTER

HAVAS MEDIA NETWORK SCALES DATA & TECHNOLOGY OFFERING WITH GLOBAL LAUNCH OF CSA

HAVAS REVEALS A NEW BRAND ARCHITECTURE AND VISUAL IDENTITY

HAVAS TAKES ‘PLAY’ BRAND GLOBAL

HAVAS REPORTS STRONG GROWTH IN LATEST EARNINGS REPORT

INNOCEAN RENEWS GLOBAL MEDIA MANDATE WITH HAVAS

SOCIAL COMMERCE: THE NEW FRONTIER FOR MARKETPLACES & SOCIAL PLATFORMS

THE MEDIA THAT MATTERS FOR GENERATION Z

At Havas Media Network, we invest in media that matters.

We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.

The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.

Because we believe that more Meaningful Media can help 
build more Meaningful Brands.

Peter Mears , Global CEO , Havas Media Network

At Havas Media Network, we invest in

media that matters.

Part of Havas, Havas Media Network operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

Meet some of our client partners from around the world

Our work

Liquid Billboard

This integrated campaign from adidas in collaboration with Havas Middle East has received universal acclaim, including its most recent Outdoor Cannes Grand Prix win. Featuring the first-ever swimmable billboard, Liquid Billboard encouraged women to dive in and become ambassadors for adidas’ new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.

Client: adidas

Agency: Havas Middle East

Undercover Avatar

Created, produced and executed by French agency Havas Play on behalf of the child welfare association l’Enfant Bleu, Undercover Avatar was the world’s most awarded campaign in 2021 as measured by WARC in their annual ranking. The campaign helped children who were victims of abuse by harnessing the power of the video game Fortnite, highlighting the potential of video games to connect with at-risk youths during lockdown. 

Client: L’Enfant Bleu

Agency: Havas Play

Setting a New Course for Growth

Winner of the B2B Grand Prix in this year’s WARC Awards for Effectiveness, Maersk’ Setting a New Course for Growth global campaign was created to reposition the world’s foremost ocean shipping organisation as the leader of integrated logistics solutions. The campaign launch included a 3-minute TVC, Social Media, print ads and extensive use of digital media and programmatic.

Client: Maersk

Agency: Havas Media UK

The Water Index

With the help of the Turkish Industrial Development Bank, Havas Media Turkey created the Finish Water Index, measuring the water level at dams and its consumption in agriculture, industry and households. The Finish Water Index was displayed alongside other commonly tracked markets on Ticker tapes, economic tv programs, and newspaper financial pages of top newspapers, ingraining the “true worth of water” as an everyday concept in our lives.

Client: Reckitt - Finish

Agency: Havas Media Turkey

Podfast

Given that roughly a quarter of podcast listeners increase playback speed in order to consume more information, Havas Media US partnered with The Economist to launch this first-ever slowed-down podcast ad– recording a : 15-second message, stretching it to :30, and placing it in the middle of The ‘Money Talks’ podcast. When played at double speed, our ad stood out to ‘podfasters’ by sounding perfectly normal, positioning BNY Mellon as the financial services company that sees trends and insights others don’t. ​

Client: BNY Mellon

Agency: Havas Media US

Bankinter, the Bank that Sees Money the Way You Do

To champion the social role of banking, Bankinter broke category conventions and launched an emotional campaign to communicate their response to COVID-19. The TV spot was aired on Maundy Thursday, providing relief during a period where the news was frequently distressing. To expand the campaign, we added touchpoints & channels to amplify the spot on online video, display, social, mailing, radio, magazines, press & POS.

Client: Bankinter

Agency: Havas Media Spain

A Hero for Beautiful Water

We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen.  

Client: Moen

Agency: Havas Media Network North America, Havas Chicago

Puma Music Tour

During lockdown in France, French rapper & PUMA brand ambassador Alonzo wanted to release his EP “Pack de 6” to his fans in a special way. ​Havas Play created a first-of-its-kind, COVID-safe live concert in the City of Los Santos within the famous videogame GTA V, engaging the gaming & music community for this event. ​This campaign earned more media coverage than any Puma campaign in France to date.

Client: Puma

Agency: Havas Play

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THE MEANINGFUL MEDIA PODCAST: S.3 / E.4
CONVERGING MEDIA AND COMMUNITY AT THE OLYMPICS

In the first episode of our 2024 Olympics series, we explore the creation of impactful media experiences for the Olympics, an event that captivated over 3 billion viewers in 2020 and aims for an even larger audience in 2024. With the games in Paris, host Ben Downing discusses with Augustin Penicaud and Fabrice Plazolles from Havas Play France how to develop strategies for robust engagement and effective brand campaigns.

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