THE MEANINGFUL MEDIA PODCAST: S.3 / E.4
CONVERGING MEDIA AND COMMUNITY AT THE OLYMPICS
In the first episode of our 2024 Olympics series, we explore the creation of impactful media experiences for the Olympics, an event that captivated over 3 billion viewers in 2020 and aims for an even larger audience in 2024. With the games in Paris, host Ben Downing discusses with Augustin Penicaud and Fabrice Plazolles from Havas Play France how to develop strategies for robust engagement and effective brand campaigns.