Havas Market Delivers on Promise of Meaningful Shopping Experiences for Brands and Consumers with Triple-Digit-Growth in 2023

With new remits for leading brands including Unilever and Viatris, Havas Market achieves remarkable momentum in H1 2023.
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Havas Market, the full-service e-commerce offering of Havas Media Group, continues to deliver meaningful shopping experiences for brands and consumers, announcing new appointments and projects for 80+ brands across 23 countries in the first 16 weeks of 2023. This new business represents a staggering triple-digit-increase compared to the same period in 2022. 

Since launching in October 2020, Havas Market has grown to encompass the expertise of over 200 e-commerce consultants and 500+ retail media experts, servicing a vast range of industries across more than 23 countries, including new markets such as Brazil, Argentina, Poland, Sweden and Hong Kong. Havas Market is committed to staying at the forefront of the rapidly evolving e-commerce landscape and driving growth for its clients. 

“The immense growth Havas Market has achieved since launching in October of 2020 is a testament to the comprehensive and nuanced approach our global team takes to delivering seamless shopping experiences for brands and consumers. Our strategy is not one-size-fits-all; brands are at different stages of their commerce transformation journey, and optimization across sales channels requires an in-depth understanding of a product’s category and competition. With the power of our industry-leading inhouse suite of tools, Havas Market can accurately benchmark e-commerce potential and optimize the entirety of the shopper’s journey,” said Bertrand Fraboulet, Global Managing Director, Havas Market. 

Global Ecommerce Marketplace Manager at Unilever Tea Brand, praised their cooperation with Havas Market, stating, “We’ve been working with Havas Market (Expert Edge) for over 2 years now, and have had a great experience with the agency. They excel in building brand awareness, marketing and delivering growth for our brand on Amazon in the UK and US. Havas Market (Expert Edge) has been able to assist in expansion plans in Europe and continuously delivered business excellence in optimization and operation improvements.”  

David Buhler, Product Manager at Viatris Germany, also expressed his satisfaction with the partnership with Havas Market. “I am very satisfied with the cooperation with Havas. Havas Market has a very high level of expertise, especially in media planning and e-commerce. The team is always there to advise and support. Together we always find new ways and innovative solutions to advance my brands,” said Buhler.

Forno Bonomi, a world leader in the production of savoiardi biscuits, partnered with Havas Market to open a new online sales channel. As a result of the successful partnership, Forno Bonomi saw an outstanding 300% increase in sales within just one month of opening their online store on Amazon and 50% increase in conversion rate month-over-month. The Marketing Director of Forno Bonomi expressed gratitude towards Havas Market, stating that they relied on their services to be guided and supported throughout the Amazon onboarding journey. 

These remarkable achievements were the result of close client collaboration, with Havas Market’s team developing tailored approaches to each brand’s unique requirements and objectives. By providing customized solutions, Havas Market was able to improve the overall shopping experience for consumers and drive remarkable growth for clients. 

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