CSA | Havas Media Network

Delivering end-to-end data & technology solutions rooted in meaningful business growth

CSA combines a deep understanding of our clients’ business with in-network data & technology expertise to provide a customer-focused and results oriented approach to data analysis, implementation, and optimization.

Our Mission

We are

CUSTOMER FOCUSED

We help clients understand, activate & treat their customer data respectfully.

RESULTS ORIENTED

We improve ROI and drive growth through our advanced analytics & machine-learning solutions.

DOERS

We deliver. We don’t just focus on the strategy, we focus on how to get it done.

OUTCOME FOCUSED

We help clients make marketing decisions based on outcome metrics, not on activity metrics.

TRULY GLOBAL BRAND

Our solutions are global. We ensure all markets provide the same exceptional level of service & attention to detail.

Our evolved product suite

SCIENCE

CSA Science is a suite of capabilities and proprietary tools which puts measurement at the center of our clients’ marketing effort.

Measurement & Attribution
Brand Diagnosis
Customer Analytics
Market Simulation
Creative Testing

TECHNOLOGY

CSA Tech comprises digital tools and services to provide our clients best-in-class technology capabilities that enable their transformation agenda.

Data Management
Analytics & Optimization
Digital Transformation
Artificial Intelligence
Machine Learning

CONSULTING

CSA Consult offers access to a global network of experts that can guide our clients in accelerating against their strategic goals.

Data Strategy
Transformation Maps
KPI Framework Definition
Data and Technology Audits

Our Work

WE GENERATED A 78% INCREASE IN ROI

Examined differences in consumer behavior in London vs. other UK stores to inform regional strategic approach

Client: Starbucks

Country: United Kingdom

LEAD INCREASE 319% AND SALES INCREASE 368%

An end-to-end solution to integrate digital channels and call center processes to measure, optimize and increase sales

Client: Naturgy

Country: Spain

INCREASE 11% ROAS

A leading tire company, faced a significant challenge during the COVID-19 pandemic as sales were impacted by reduced mobility and lower demand. We needed to identify which marketing tactics would drive sales during this difficult time

Client: Michelin

Country: USA

Our clients