Havas Market | Havas Media Network

Havas Market, your dedicated E-commerce business partner

Havas Market is a strategic full-service E-commerce offering within the Havas Media network focused on creating meaningful shopping experiences.

Our mission at Havas Market

Enable our clients to transform their commerce strategy.

Partner with our clients to deliver an end-to-end E-commerce proposition that makes a meaningful difference.

We define together a holistic view of your business with a consumer-centric approach.

Definition of objectives and roadmap

E-commerce Strategy

Market analysis
Opportunity scouting
Competition benchmark
Consumer studies
Social insights
Pricing / Assortment strategy

360° review of your E-commerce positionning

E-commerce Consulting & Operations

Trade management
Marketplace onboarding
Order management
Merchandising
Fulfilment / Logistics

Engaging content at the center of our offer

Content performance

Product catalogues
Product pages / Brand stores
DCO
SEO
CRO
UX/UI
User reviews and Q&A management
KOL management / Live streaming

Paid media and optimization as a performance booster

Paid Performance

Programmatic buying and optimization
Social activation
Paid search buying and optimization
Where To Buy / Shoppable media
Campaign
Co-op campaigns

It all starts and ends with Data

Sales Analytics

Sales forecast
Inventory health analysis
Media performance analysis
Competition analysis
One stop shop dashboard

Our work

We generated +800% of incremental revenue

Onboarding a liquor brand on Amazon: Store & PDP creation and optimization, advertising campaign management.

Client: Amazon - Alcoholic beverages

Country: United Kingdom

Average Cost Per Order decreased by 57%

Increase the value of recruited customers for an online TV subscription service.

Client: DTC - Online TV

Country: United States

Total ROAS increased by 66 points

We implemented a store tracking system to enable our retailer client to measure offline sales generated by digital ads.

Client: Omnichannel - Retail

Country: France

Technology fuels first-in-class business delivery

With our rent and build approach, we are technology agnostic, flexible and backed by best-in-class data and tools designed to deliver incremental growth.

Define

Vision, methodology and process to achieve clear objectives

Through proprietary tools, we developed a clear methodology and ecosystem that helps brands and retailers align on vision and pave a pathway to success.

HAVAS MARKET FORECAST & HAVAS MARKET RETAIL INSIGHTS

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Havas Proprietary Tool

OPERATE

Set up, management and optimization of the project, campaigns to ensure improved ROI and ROAS

We are working with the best partners both globally and locally to deliver seemless implementation across Ecommerce and omnichannel.

HAVAS
MARKET
TECH STACK

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In-market Best-in class solutions

ANALYZE

Data, results and KPIs leading to better understanding of the business and incremental sales

We fuel our work with data; from business, operation to media. By developing our own proprietary one stop dashboard, we are now able to propose all information, knowledge and reporting on one single view.

HAVAS
MARKET ANALYTICS

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Havas Proprietary Tool

Sales touchpoints

From focusing on challenges to partnering on an end-to-end E-commerce proposition, we adapt to our client’s needs and drive incremental revenue across all sales channels.

Direct to Consumer (DtC)

Define your website promise and business objectives
Select the most suitable platform for your needs
Integrate your omnichannel/multichannel approach seamlessly in your DTC
Craft meaningful customer experiences
Drive customer satisfaction and engagement
Increase customer lifetime value and incremental sales

Marketplaces

Brand store creation
PDP management and optimisation
Keyword mapping
Operations and fulfillment
Media and performance
Review management
Key option leader and livestream
Data and forecast analysis

Engaged with global and regional online marketplaces including Amazon, Tmall, JD, Walmart, Target, Mercado Libre, Tesco, Otto, Cdiscount, Caffefour, Lazada, Shopee, Qoo10, Caroussel and beyond

Social Commerce

Create your social commerce strategy
Optimize your engagement to purchase funnel
Integration tech within social platforms
Drive sales across Instagram, Facebook, Pinterest, Twitter, TikTok and beyond

Omnichannel

Create a seamless journey between all sales touchpoints
Understand and streamline operations, pricing across offline and online stores
Get a holistic view of your business with a customer centric approach
Define O2O tactics and strategies
Implement tracking and data ecosystem
Analyze and optimize full funnel towards purchase intent

We relied on Havas Market services to be guided and supported since the beginning through the Amazon onboarding journey and are thrilled to begin a 2022 with a focus on sales and advertising in a win-win partnership with Havas Market team.

Alberto Kruger, Marketing Director, Forno Bonomi SpA, ITALY

As content is important to share brand values, product information and further details with our customers we decided to re-launch our Amazon A+ content across Europe.

Within our project the cooperation with Havas was great and they offered the service we needed – Native speakers that delivered great copies in different languages, fast performance and extensive support in case we had any questions. We are really happy with the outcome and the results of our project!

Johannes Wust, Manager Content & Performance Marketing, Puma SE GERMANY

I am very satisfied with the cooperation with HAVAS. HAVAS has a very high level of expertise, especially in media planning and e-commerce. The team is always there to advise and support. Together we always find new ways and innovative solutions to advance my brands.

David Bühler, Product Manager, Viatris Germany

Havas team is, and has been for years, a strategic and important partner for JDE Italy. Together, we focus on finding the right way to make our brand grow, with a high level of collaboration. The team is full of experts available to help and innovate.

JDE

We have selected Havas Market as the partner to support, step by step, our brands STAR, SOGNI D’ORO, SAIKEBON for the entire part of Content Amazon optimization, Amazon Official Stores and Amazon Advertising,

Thanks to their know-how in the e-commerce and marketplace world and their being part of a larger group allows us to be followed at 360°. Fundamental to be able to grow in the online business.

GBFOODS

Our Clients