Havas Market, your dedicated E-commerce business partner
Havas Market is a strategic full-service E-commerce offering within the Havas Media network focused on creating meaningful shopping experiences.
Our mission at Havas Market
Enable our clients to transform their commerce strategy.
Partner with our clients to deliver an end-to-end E-commerce proposition that makes a meaningful difference.

We define together a holistic view of your business with a consumer-centric approach.

We define together a holistic view of your business with a consumer-centric approach.

Definition of objectives and roadmap
E-commerce Strategy
  • Market analysis
  • Opportunity scouting
  • Competition benchmark
  • Consumer studies
  • Social insights
  • Pricing / Assortment strategy
360° review of your E-commerce positionning
E-commerce Consulting & Operations
  • Trade management
  • Marketplace onboarding
  • Order management
  • Merchandising
  • Fulfilment / Logistics
Engaging content at the center of our offer
Content performance
  • Product catalogues
  • Product pages / Brand stores
  • DCO
  • SEO
  • CRO
  • UX/UI
  • User reviews and Q&A management
  • KOL management / Live streaming
Paid media and optimization as a performance booster
Paid Performance
  • Programmatic buying and optimization
  • Social activation
  • Paid search buying and optimization
  • Where To Buy / Shoppable media
  • Campaign
  • Co-op campaigns
It all starts and ends with Data
Sales Analytics
  • Sales forecast
  • Inventory health analysis
  • Media performance analysis
  • Competition analysis
  • One stop shop dashboard
Our work

We generated +800% of incremental revenue

Onboarding a liquor brand on Amazon: Store & PDP creation and optimization, advertising campaign management.
Client: Amazon - Alcoholic beverages
Country: United Kingdom

Average Cost Per Order decreased by 57%​

Increase the value of recruited customers for an online TV subscription service​.
Client: DTC - Online TV
Country: United States

Total ROAS increased by 66 points​

We implemented a store tracking system to enable our retailer client to measure offline sales generated by digital ads.
Client: Omnichannel - Retail
Country: France
Technology fuels first-in-class business delivery
With our rent and build approach, we are technology agnostic, flexible and backed by best-in-class data and tools designed to deliver incremental growth.
Vision, methodology and process to achieve clear objectives
Through proprietary tools, we developed a clear methodology and ecosystem that helps brands and retailers align on vision and pave a pathway to success.


Havas Proprietary Tool
Set up, management and optimization of the project, campaigns to ensure improved ROI and ROAS
We are working with the best partners both globally and locally to deliver seemless implementation across Ecommerce and omnichannel.


In-market Best-in class solutions
Data, results and KPIs leading to better understanding of the business and incremental sales
We fuel our work with data; from business, operation to media. By developing our own proprietary one stop dashboard, we are now able to propose all information, knowledge and reporting on one single view.


Havas Proprietary Tool
Sales touchpoints
From focusing on challenges to partnering on an end-to-end E-commerce proposition, we adapt to our client’s needs and drive incremental revenue across all sales channels.

Direct to Consumer (DtC)

  • Define your website promise and business objectives
  • Select the most suitable platform for your needs
  • Integrate your omnichannel/multichannel approach seamlessly in your DTC
  • Craft meaningful customer experiences
  • Drive customer satisfaction and engagement
  • Increase customer lifetime value and incremental sales


  • Brand store creation
  • PDP management and optimisation
  • Keyword mapping
  • Operations and fulfillment
  • Media and performance
  • Review management
  • Key option leader and livestream
  • Data and forecast analysis

Engaged with global and regional online marketplaces including Amazon, Tmall, JD, Walmart, Target, Mercado Libre, Tesco, Otto, Cdiscount, Caffefour, Lazada, Shopee, Qoo10, Caroussel and beyond

Social Commerce

  • Create your social commerce strategy
  • Optimize your engagement to purchase funnel
  • Integration tech within social platforms
  • Drive sales across Instagram, Facebook, Pinterest, Twitter, TikTok and beyond


  • Create a seamless journey between all sales touchpoints
  • Understand and streamline operations, pricing across offline and online stores
  • Get a holistic view of your business with a customer centric approach
  • Define O2O tactics and strategies
  • Implement tracking and data ecosystem
  • Analyze and optimize full funnel towards purchase intent

We relied on Havas Market services to be guided and supported since the beginning through the Amazon onboarding journey and are thrilled to begin a 2022 with a focus on sales and advertising in a win-win partnership with Havas Market team.

Alberto Kruger, Marketing Director, Forno Bonomi SpA, ITALY

As content is important to share brand values, product information and further details with our customers we decided to re-launch our Amazon A+ content across Europe.

Within our project the cooperation with Havas was great and they offered the service we needed – Native speakers that delivered great copies in different languages, fast performance and extensive support in case we had any questions. We are really happy with the outcome and the results of our project!

Johannes Wust, Manager Content & Performance Marketing, Puma SE GERMANY

I am very satisfied with the cooperation with HAVAS. HAVAS has a very high level of expertise, especially in media planning and e-commerce. The team is always there to advise and support. Together we always find new ways and innovative solutions to advance my brands.

David Bühler, Product Manager, Viatris Germany

Havas team is, and has been for years, a strategic and important partner for JDE Italy. Together, we focus on finding the right way to make our brand grow, with a high level of collaboration. The team is full of experts available to help and innovate.


We have selected Havas Market as the partner to support, step by step, our brands STAR, SOGNI D’ORO, SAIKEBON for the entire part of Content Amazon optimization, Amazon Official Stores and Amazon Advertising,

Thanks to their know-how in the e-commerce and marketplace world and their being part of a larger group allows us to be followed at 360°. Fundamental to be able to grow in the online business.


Our Clients

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